Content Marketing Services
VIMA’s Content Marketing Services include the planning, delivery and execution of relevant, consistent, valuable content with excellent execution to the right audience, by the right channel. Content marketing is what makes your website visitors feel excellent, unique and fuzzy when they talk about your brand. We help you achieve this.
CONTENT MARKETING STRATEGY
We produce content that matches the buyer profiles of our client. Content is used in a variety of cross channel marketing, advertising and public relations campaigns. We consult, create and align a content marketing strategy based on your business goals. This involves creating a remarkable strategy with content that attracts your target audience:
• Current Situation Analysis (SWOT Analysis)
• Content Strategy Development. Identifying ‘Must Have’ Content and Product, Service, Corporate, Legal Information, Blogs
• Competitor Content Audits & Analysis
• Content Audit & Library
• Editorial Calendar Creation
CROSS CHANNEL CONTENT MARKETING
Each client is different and we help them increase the content effectiveness per channel. We get consulted most on the production of serialised product related blogs, non-product related blogs emails, video production, infographics, new product pages and FAQ pages. Our specialism is SEO and social media content marketing services.
Content Marketing Services include SEO, Social Media, Email, and Advertising / Sponsorship channels.
SEO CONTENT MARKETING STRATEGY
VIMA produces content that gets found in organic search. We attract traffic by:
- Keyword research, content creation
- Trend analysis and market development
- Content promotion
- Link building
- Video SEO
Social Media Content Marketing
We manage b2b and b2c social media calendars, promote campaign content, and increase audience engagement on the social networks: Twitter, Facebook, Pinterest, YouTube, and more.
Advertising & other paid media content
We can produce cross channel paid for content. This includes digital and traditional media.
• Paid For Social: Facebook, Instagram, Pinterest, YouTube, Twitter, LinkedIn
• Pay Per Click & Retargeting Campaigns
Email Content Marketing
We can initialise, input or take over newsletter creation and process to run more efficiently.
Email template development
Email Calendar / Content Approval
Monthly testing, reporting and optimisation
HOW DO WE SUPPLY THE CONTENT?
Every client sets up their own content management process. We can supply your team print ready material or have direct access to:
• Update, re-edit, correct, optimise text
• Create new content
• Optimise / update and populate content inventories (images)
Need Help With Content Marketing?
Ask our team about how we can help your organisation reach its goals with content marketing.